Digital Marketing & Growth Hacking

Content driven, digital content creation and organic growth for brand building

GROWTH HACKING Facebook post Engagement for less than $0.001

Given that almost half all the world’s population is online today and is either on social media sites or use social messaging platforms such as Whatsapp, FB Messenger - communication, as we know it, has changed irretrievably.

The digital medium is now an integral part of our everyday life, which we access via our phones, laptops and smart speakers.

MVG Digital Consulting Private Limited was started in 2017 to address this very question and provide consulting, strategy, technology and services for enterprises, mid-sized companies and startups, in their digital journey.

Objective

A B2C business being a family run home healthcare service provider,gave us a mandate to increase the brand awareness on Facebook and build a community within 15 days

Starting Point

From our initial research about the page,here are some stats on page's performance.

Pages Likes

451

Average Monthly

5

Monthly Engagement

11

  • Page Post per day:0
  • Average Organic Likes a day:0
  • Average Post Engagements per week:0

Key Metrics Achieved

By the end of the 15 day's campaign we achieved following stats

New fans

4350

Total fan count

4965

Engaged users

14459

Page impressions

394,122

Organic impressions

15,795

Growth Hack Used

An under-utilized social awareness message by a celebrity was identified from YouTube channel
Created a Post engagement and Page Like campaign using the video
Whereby creative production cost was nil
Campaign created a virality among targeted Facebook users
Which helped in promoting testimonial videos from the page and fans got to know about the brands services
 
 

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